Peter is Gravy with 4-Wheel Biscuits!!


Sofia came in ALL THE WAY from OKLAHOMA to get her diamond ring from us. Wow! We have a setting called the “Sophie Setting” that was designed for my cousin, Sophie. And guess what, Sofia LOVED it!! And we got a beautiful 1.51 ct radiant diamond to go with the ring. Super sparkly. Sophie said that she was SO HAPPY with the ring and our service.

Sofia’s so cute… called me “GRAVY… with 4 wheel biscuits!” Huh?! Sophia explained that’s Southern talk for something really, really FANTASTIC…. ha ha ha… I love it!!

Sophia brought her cool, SuPeR-FuN sister, Suzie, who’s from Cerritos and lives across the street from Valley Christian High School… Steve’s and my alma mater… again… we all think it was just meant to be.

Later Y’Alll!

Jasmin and Joshua — Tungsten Strong!

intablogcustomers, wedding bands

Jasmin and Joshua just bought a Tungsten men’s wedding band from us! The name tungsten means heavy stone in Swedish. Tungsten is an extremely tough metal and is SCRATCH RESISTANT. It is 10 times harder than gold or silver, 8 times harder than platinum, and 2 times as hard as steel!!

Congrats J&J!

LA Snowy Day

intabloglos angeles diamond district

Since today may be a slower day because of the immigration protest in Downtown today, I think it will be an “LA Snowy Day.” Here’s a song from Val Emmich from an episode of UGLY BETTY. I use to live in New York, and I remember Snow Days… a break from work… keke… Love this song.

Traffic Delays in Downtown LA on Saturday

intabloglos angeles diamond district, news

Looks like we’re going to have a bit of EXCITEMENT today in Downtown. We just found out that there is going to be an immigration protest in Downtown LA today. They may be closing both 6th Street & Broadway. If you cannot exit on 6th from the 110 Freeway, take 4th Street and park just a few blocks away. If you have any questions, give us a call today at the the store 213-689-9650.

Robbins Bros Files for Bankruptcy


It’s been tough on a lot of companies these days, but it looks like Robbins Bros. (the Engagement Ring store) just filed for bankruptcy. Wow. Here’s the link for more info.

Sunlight & Moonlight

intablogmiss california teen usa, miss california usa

Our EXTRORDINARY photographer, Kal Yee, finished the final photos of the INTA Gems & Diamonds Miss California USA photoshoot. The photos are SOOO BEAUTIFUL. We’ve come up with an amazing theme… Sunlight and Moonlight. I can’t wait to show everybody!!!

Question… Platinum vs. White Gold? What’s the difference?


President Obama just had his ONLINE townhall meeting yesterday, so I guess it’s time for ours too… keke…

I got a question this morning from Hilda about what’s the difference between PLATINUM vs WHITE GOLD. It’s a question we get a lot from our clients.

Essentially, platinum and white gold are both white metals that really work great in jewelry like engagement ring and wedding bands. White metals have become more popular than yellow gold, hence, there was a need to develop a more affordable version of white-looking durable metal like platinum – white gold was the answer.

Here are some PROS & CONS of both metals

Pros: Naturally white, stays weight, it has a nice “heft” or weight to it, and it more precious
Cons: Generally more expensive, tends to pick up scratches over time,

White Gold:
Pros: Beautiful shine, lighter if you don’t want something so heavy, and a lot more affordable
Cons: Needs to be “rodiumed” or plated to stay white every couple of years

Both metals are really nice and we sell both a lot. Honestly, it’s best to try a few of them white gold ring and platinum rings and see what YOU like and what fits your lifestyle. I don’t think that one is better than the other. I think it’s a preference that one needs to feel to truly understand. And if you’re still having problems, come in the store at INTA Gems, and we’ll be happy to show and let you FEEL the difference in person.