What is the Most Important Four C’s to Consider?

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When shopping for a diamond, most people know about the important characteristics to look for—the infamous four C’s (Cut, Color, Clarity, and Carat Weight). But do you know what is the most important of the four to consider? Many debate over which of the four is the most important. However, based on years of experience in the jewelry industry, I have seen that a majority of consumers prefer size as their first choice when shopping for a loose diamond. If size is the most vital to you, then the most important of the four C’s would be carat weight. The carat is the unit of measurement for the size and weight of a diamond. Since the rarity of a diamond … Read More

April Birthstone: The “Unbreakable” Diamond

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April has finally arrived and we couldn’t be happier! Warmer days are finally approaching to help us kick start our mornings! The new month of April also brings in the lovely spring season with a welcoming of birds chirping, flowers blooming, and romance in the air. And what better way to celebrate that budding or everlasting romance than with the birthstone of April-the diamond! Diamonds are a gorgeous gemstone that have been prized for their durability, long-lasting presence, brilliance, and overall natural beauty. In fact, it takes millions of years to create a diamond in the earth’s mantle under extremely high pressures. And the diamond is largely composed of carbon atoms that create an overall crystal lattice structure. Throughout history, … Read More