OUR MISSION


Our mission is to make our customers overjoyed with magnificently beautiful diamonds, gems, and jewelry through our welcoming and down-to-earth jewelry store, located in the heart of the Los Angeles Jewelry District.

We always provide customers with family-style service as each customer works directly with one of the family-operated owners: Jerry, Connie, Steve, or Peter Young. You also have the opportunity of working with one of our incredible employees, who strive to give you the same respect as us.

From years of experience with thousands of customers, we know that purchasing a diamond, sapphire, or engagement ring is a significant purchase. We make it an utmost effort to treat each person that walks through the door like a friend, by warmly greeting them, giving them advice on the right diamond they should purchase, or giving the customer the comfort to make the exact purchase they decide on, based upon their individual needs. It’s those simple things that make buying a diamond, sapphire, or extraordinary piece of jewelry an experience you’ll love and cherish for the rest of your life.

With over 35 years of experience in the jewelry business and GIA trained graduate gemologists on staff, we try to give you straightforward answers to any of your questions. And if we can’t give you the answer you’re looking for, we’ll do our best to point you in the right direction.

We sell high-quality diamonds, gems and jewelry at very reasonable prices. Knowing that, you can be confident that all of our loose diamonds that are over 0.50 carats come with either a GIA or EGL independent laboratory certificate. In addition, most of our diamonds are ideal cut and laser-inscribed to ensure that you get the exceptional quality you are paying for.

Moreover, we are honored to be the Official Jeweler of Miss California USA. The new 2010 Miss California USA Crown was designed by Peter Young of INTA Gems & Diamonds. We are also honored to have seen our jewelry grace the red-carpet at The Grammy Awards®, Miss USA Pageants®, and The Golden Globe Awards®. Additionally, we are privileged to have our original Nightchime® and Vinissimo® designs archived at the prestigious GIA Museum, as well as being one of the few esteemed members of GIA’s Circle of Honor. But equally as important, we’re very proud of each diamond, sapphire, or ruby ring that puts a smile on every customer’s face and the compliments they receive from wearing our elegantly exquisite jewelry.

We keep it simple. Honesty, integrity, and beautiful diamonds, gems, and jewelry everyday. That’s the INTA Gems & Diamonds way.

We look forward to seeing you soon. And we really do mean that!

Kindest Regards, Jerry, Connie, Steve & Peter Young