Updated: Jun 7, 2019

We often are asked about what is the difference between PLATINUM vs WHITE GOLD.

Essentially, platinum and white gold are both white metals that really work great in jewelry, like engagement rings and wedding bands. White metals have become more popular than yellow gold, hence, there was a need to develop a more affordable version of white-looking durable metal like platinum – white gold was the answer.

Here are some PROS & CONS of both metals.

Platinum: Pros: Naturally white, stays the same weight over time, it has a nice “heft” or weight to it, and is technically more precious than gold. Cons: Generally more expensive, tends to pick up scratches over time.

White Gold: Pros: Beautiful shine, lighter if you don’t want something so heavy, and is more affordable. Cons: Needs to be “rhodiumed” or [rhodium-]plated to stay white every couple of years.

Both metals are really beautiful. Honestly, it’s best to try on a few of white gold rings and platinum rings to see what YOU like and what fits your lifestyle. We don’t think that one is better than the other. It’s a preference that one best understands by physically feeling the difference. Come into the store at INTA Gems, and we’ll be happy to show you, and let you FEEL the difference in person.

631 S. Hill St. #55-59

Los Angeles, CA 90014

Tel: 213-689-9650

Text: 562-805-8308

Mon - Sat 10:30 am - 5 pm. Closed Sundays

Because of Coronavirus pandemic, we are limiting our store hours for pick ups by appointment.

We are offering email, text and Facetime appointments.   

Please email us at or call 562-805-8308

We look forward to seeing our wonderful clients and life returning to normal 

Be safe and stay healthy.  God bless our community and country.  

If you are looking for how to buy a diamond or engagement ring stores near me, INTA Gems & Diamonds is one of the best jewelry stores to visit and buy an engagement ring at affordable price.  We offer diamond platinum engagement rings and mens and ladies wedding bands. If you are looking for buying tips or the 101 best way to buy a diamonds in the Los Angeles Jewelry District, give us a call. We offer affordable, high-quality styles in simple, unique, vintage, minimalist, modern, classic, antique, Victorian, solitaire, halo and many more! Some of loose diamond shapes we offer are princess, round brilliant, cushion, emerald, marquise, pear, oval, asscher cut diamonds with a huge selection to choose from online and at our store in DTLA.  We also specialize in gemstones such as alexandrite, blue, pink, yellow, purple and white sapphire, green emerald and tanzanite.

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