
#2 – INTA GEMS INTRODUCTION – DIAMOND EDUCATION GUIDE SERIES
An introduction to INTA Gems & Diamonds in the Los Angeles Jewelry District.

Discover the finest engagement rings, GIA-certified natural diamonds, lab-grown diamonds, and custom fine jewelry at INTA Gems & Diamonds.
We are so glad you're here. For over 50 years, our family has had the joy of celebrating life's most beautiful moments with you. We believe that choosing fine jewelry should be a deeply personal, hands-on experience, which is why we exclusively serve our clients in person rather than selling online. Whether you are looking for the perfect engagement ring or a custom heirloom, we invite you to book an appointment and experience the warmth, care, and expertise of our Los Angeles showroom.

Seal the deal with our expertly crafted wedding bands. Whether you're looking for platinum, gold, or tungsten, with or without gemstones, we have your perfect ring to symbolize your forever love.
BROWSE WEDDING BANDS
Explore some of our extraordinary collection of sapphires, diamonds, rubies, emeralds, and moissanite. Click here to browse our online selection of fine jewels or come in to see everything we offer.
BROWSE GEMSTONES
Get down on one knee with one of our modern, vintage-inspired, classic engagement, or custom-designed rings. Propose to her with a ring you trust she will love.
BROWSE ENGAGEMENT RINGS
Celebrate with our our assortment of magnificent earrings, necklaces, pendants, and bracelets. Our pieces make the perfect gift. Browse our selection of fine jewelry that is gorgeous to wear today, and later can become a beautiful heirloom.
BROWSE JEWELRY
Learn important tips and tricks to choosing the right stones. We want to help you find the most sparkle for the best value. Want to know more? Come visit us and let our experts teach you all about our collection of beautiful gemstones.
HOW TO CHOOSE A STONE
Meet some of the couples we've welcomed into the INTA Gems family. We've been so fortunate to help incredible people find the perfect rings to say "I love you" forever. Click here if you're looking for ring inspiration or want to learn more about us.
CLIENTSFine jewelry is meant to be felt, tried on, and seen in the perfect light. Because we believe in providing a truly personalized and hands-on service, all of our sales are conducted exclusively in our Los Angeles showroom. We do not sell online. Come visit us to find your perfect piece.
BOOK YOUR SHOWROOM VISITDecades of expertise, uncompromising quality, and a commitment to excellence.
Our team includes GIA Graduate Gemologists ensuring every diamond and gemstone meets the highest standards of quality and authenticity.
A legacy of trust. For over 50 years, our family has been dedicated to providing exceptional service and treating every customer like family.
We don't just craft jewelry; we build lifelong relationships. When you walk through our doors, you become part of our extended family, and your happiness becomes our deepest passion.
Shop with confidence. We stand behind our craftsmanship with comprehensive warranties and a commitment to your lifetime satisfaction.
We believe in quality, value, and honesty.
Our family business feels more like family and less like business. After over 50 years of experience, we happen to know a thing or two about precious gemstones, diamonds, and jewelry. There's a reason we're considered one of the best places to shop in the Los Angeles Diamond District.
When you visit, our counter becomes more like an exceptionally sparkly living room. Connie, our beloved matriarch, makes sure you're fed. Jerry, our esteemed patriarch, gives you the warmest greeting. They both, along with their sons Peter and Steve, ensure you will get the best deal on jewelry and gemstones. Let us save you time from exhausting research and shopping around all over. We're a one-stop shop. Our team of experts are here to guide you through learning about stones, settings, and metals. We have only the best to offer you from our vast selection of gemstones, settings, rings, and other fine jewelry.
Have a different design in mind? We will custom create whatever your heart desires.


See what our clients are saying about their experience with our family.
"Their customer service is phenomenal: They listened to what I wanted and to my fiancé's budget. They provided us with many options that met both of our expectations! The family does NOT apply any high pressure sales tactics and they made it really comfortable for us to discuss any concerns."
"Such a great group of people! They have incredibly good service, it's genuinely fun to hang out there, they give good, honest advice and went well beyond the call of duty in the process of designing an engagement ring for my fiancé!"
"You can trust you're getting a great value for your money here. They've been my gem resource for over 20 years. The team is very knowledgeable, resourceful, and have fair prices. They've been doing this for a long time so if you have a budget and a desire, they will help you figure out the best solution."
"I've been going to INTA Gems for years. The family treats you like their own. I wouldn't trust anyone else in the Diamond District with my jewelry."
"Absolutely stunning engagement ring. My fiancé can't stop looking at it! The craftsmanship and attention to detail are unmatched."
"Their customer service is phenomenal: They listened to what I wanted and to my fiancé's budget. They provided us with many options that met both of our expectations! The family does NOT apply any high pressure sales tactics and they made it really comfortable for us to discuss any concerns."
"Such a great group of people! They have incredibly good service, it's genuinely fun to hang out there, they give good, honest advice and went well beyond the call of duty in the process of designing an engagement ring for my fiancé!"
"You can trust you're getting a great value for your money here. They've been my gem resource for over 20 years. The team is very knowledgeable, resourceful, and have fair prices. They've been doing this for a long time so if you have a budget and a desire, they will help you figure out the best solution."
"I've been going to INTA Gems for years. The family treats you like their own. I wouldn't trust anyone else in the Diamond District with my jewelry."
"Absolutely stunning engagement ring. My fiancé can't stop looking at it! The craftsmanship and attention to detail are unmatched."









Everything you need to know about custom rings, lab-grown diamonds, and our store policies.
Expert advice, education, and inspiration from our master jewelers.

An introduction to INTA Gems & Diamonds in the Los Angeles Jewelry District.

Discover why investing in gold jewelry is not only a timeless fashion choice but also a smart financial decision.

Explore the elegant and elongated shape of the marquise diamond, perfect for maximizing carat weight and flattering the finger.