The INTA Gems
& Diamonds Way
We believe in quality, value, and honesty.
Our family business feels more like family and less like business. After over 50 years of experience, we happen to know a thing or two about precious gemstones, diamonds, and jewelry. There's a reason we're considered one of the best places to shop in the Los Angeles Diamond District.
When you visit, our counter becomes more like an exceptionally sparkly living room. Connie, our beloved matriarch, makes sure you're fed. Jerry, our esteemed patriarch, gives you the warmest greeting. They both, along with their sons Peter and Steve, ensure you will get the best deal on jewelry and gemstones. Let us save you time from exhausting research and shopping around all over. We’re a one-stop shop. Our team of experts are here to guide you through learning about stones, settings, and metals. We have only the best to offer you from our vast selection of gemstones, settings, rings, and other fine jewelry.
Have a different design in mind? We will custom create whatever your heart desires.
What our Customers are Saying
"Their customer service is phenomenal: They listened to what I wanted and to my fiancé’s budget. They provided us with many options that met both of our expectations! The family does NOT apply any high pressure sales tactics and they made it really comfortable for us to discuss any concerns."
"Such a great group of people! They have incredibly good service, it's genuinely fun to hang out there, they give good, honest advice and went well beyond the call of duty in the process of designing an engagement ring for my fiancé!"
"You can trust you're getting a great value for your money here. They've been my gem resource for over 20 years. The team is very knowledgeable, resourceful, and have fair prices. They've been doing this for a long time so if you have a budget and a desire, they will help you figure out the best solution."