
#2 – INTA GEMS INTRODUCTION – DIAMOND EDUCATION GUIDE SERIES
An introduction to INTA Gems & Diamonds in the Los Angeles Jewelry District.

Discover the finest engagement rings, GIA-certified natural diamonds, lab-grown diamonds, and custom fine jewelry at INTA Gems & Diamonds.

"More like family, less like business."
— Since 1972
We are so glad you're here. For over 50 years, our family has had the joy of celebrating life's most beautiful moments with you. We believe that choosing fine jewelry should be a deeply personal, hands-on experience.
When you visit our Los Angeles showroom, our counter becomes more like an exceptionally sparkly living room. Our family—Connie, Jerry, Peter, and Steve—is here to guide you through learning about stones, settings, and metals without any pressure.
Whether you are looking for the perfect engagement ring, a custom heirloom, or simply want to explore our vast collection of GIA-certified diamonds and gemstones, we invite you to experience the warmth, care, and expertise that has made us a trusted staple in the Diamond District since 1972.

Seal the deal with our expertly crafted wedding bands. Whether you're looking for platinum, gold, or tungsten, with or without gemstones, we have your perfect ring to symbolize your forever love.
BROWSE WEDDING BANDS
Explore some of our extraordinary collection of sapphires, diamonds, rubies, emeralds, and moissanite. Click here to browse our online selection of fine jewels or come in to see everything we offer.
BROWSE GEMSTONES
Get down on one knee with one of our modern, vintage-inspired, classic engagement, or custom-designed rings. Propose to her with a ring you trust she will love.
BROWSE ENGAGEMENT RINGS
Celebrate with our our assortment of magnificent earrings, necklaces, pendants, and bracelets. Our pieces make the perfect gift. Browse our selection of fine jewelry that is gorgeous to wear today, and later can become a beautiful heirloom.
BROWSE JEWELRY
Learn important tips and tricks to choosing the right stones. We want to help you find the most sparkle for the best value. Want to know more? Come visit us and let our experts teach you all about our collection of beautiful gemstones.
HOW TO CHOOSE A STONE
Meet some of the couples we've welcomed into the INTA Gems family. We've been so fortunate to help incredible people find the perfect rings to say "I love you" forever. Click here if you're looking for ring inspiration or want to learn more about us.
CLIENTSFine jewelry is meant to be felt, tried on, and seen in the perfect light. Because we believe in providing a truly personalized and hands-on service, all of our sales are conducted exclusively in our Los Angeles showroom. We do not sell online. Come visit us to find your perfect piece.
BOOK YOUR SHOWROOM VISIT
See what our clients are saying about their experience with our family.









Everything you need to know about custom rings, lab-grown diamonds, and our store policies.
Expert advice, education, and inspiration from our master jewelers.

An introduction to INTA Gems & Diamonds in the Los Angeles Jewelry District.

Discover why investing in gold jewelry is not only a timeless fashion choice but also a smart financial decision.

Explore the elegant and elongated shape of the marquise diamond, perfect for maximizing carat weight and flattering the finger.